When the Ordering Party wants to learn the level of its customers’ satisfaction and when it is ready to face the challenge and turn to and draw upon the untapped potential in the company indicated by the customers.
Reliable satisfaction studies is carried out by combining qualitative and quantitative methods.
Satisfaction studies generally reveals areas of the company’s underperformance and which are worth improving so as to improve the company’s reputation. At times, customer satisfaction studies is simply a confirmation that the company is doing very well and is achieving the objectives planned in relation to customer satisfaction. In passing only it is worth noting that the customer satisfaction studies itself when conducted by a professional company is a PR action appreciated by many clients which in itself has a positive impact on the image of the company commissioning such studies.