Product testing is a research conducted at the new or modified product design stage, prior to its introduction onto the market. The product’s perceived advantages and disadvantages, its competitiveness as well as purchasing intention level are verified. This allows the possibilities of the product’s success to be foreseen before starting up the investment in mass production. Most often product testing is aimed at improving the product to its maximum level before its introduction to the market. At times, small changes can yield significant sales results.
Depending on the product’s development stage as well as the type of product, product testing is conducted using qualitative and quantitative methods.
Thanks to product testing the risk connected with the investment decreases and the chance for success of the product modified as a result of the testing increases.