When is it used?

When the Ordering Party wants to learn about consumer convictions and habits connected with a product category among a group of clients.

 How is information obtained?

Information is obtained by combing quantitative/survey methods and qualitative methods, including ethnographic research elements.

 Benefits of the research/analysis

Thanks to U&A research, further actions connected with the product’s development, marketing strategy as well as image building can be planned more accurately.


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