Business concept tests

 When is it used?

When the Ordering Party plans to launch a new business on a given market or expand its current operations and in connection thereto it wants to become familiar with the idea’s strong and weak points in more detail, prevent threats, and take advantage of all opportunities connected with it.

 How is information obtained?

Depending on the specificity of the topic as well as the individual information needs of the Ordering Party, the concept tests can be carried out using quantitative and qualitative methods.

 Benefits of the research/analysis

Having the concept tested, allows Clients to identify what opportunities for success the business has, how to prevent risks, and how to better identify and take advantage of opportunities. Often as a result of the research, the initial idea is subject to changes thanks to which its chances for success increase.


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