Searching for niches and insights

 When is it used?

When the Ordering Party wants to know the potential, innovative paths of development on a given market or for a given product category. When the Ordering Party wants to direct its product/service to a new group of customers or wants to position an already known product/service anew.

 How is information obtained?

Information is obtained thanks to classic market research and/or creative-strategic groups carried out at the Ordering Party’s company.

 Benefits of the research/analysis

The identified niches and insights facilitate the management of the company’s marketing.