Marketing communication tests

 When is it used?

When, before the publication of advertising materials, the Ordering Party wants to verify if they are understood correctly by the customers and whether achieving the planned marketing objectives is possible.

 How is information obtained?

At the preparation level, marketing communication is most often tested using qualitative methods.

 Benefits of the research/analysis

Thanks to the marketing communication test, the introduction of modifications increasing the effectiveness of the message or the selection of the more relevant version, i.e. from two versions of the advertising or brochure text, is possible.


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